Heelgrinder Pop Imagery was founded in 1997 in Austin, Texas, and is now based in San Antonio. Owner/designer Stacie Herndon brings over 12 years of experience to the design table, and also has an extensive background in marketing. She has won an Addy and an Addy citation, and her work has appeared in Texas Monthly among other publications.

Stacie's clients are all over the United States, including Chicago, New York, Seattle, Los Angeles, Miami, Las Vegas, Austin, San Francisco, Philadelphia, and also in Canada, Japan, and the United Kingdom. Her expansive background in design includes independent work in Austin, The Lubbock Avalanche Journal, and a year as a Visiting Artist at Texas Tech University. Stacie is regularly lauded for her ability to accurately interpret her clients’ visions. She believes that ideas are one of humankind’s most valuable resources, and gets much joy out of turning them into a visual reality.